red car with a horse was ferrari

red car with a horse was ferrari

According to Ferrari, Papà Enzo took the logo from an image of a red horse painted on the fuselage of Count Francesco Baracca, an ace pilot in the Italian air force and a World War I hero. Apparently, Enzo only ever spoke of the logo’s provenance once. And this is what he had to say

red car with a horse was ferrari

Ferrari has one of the most recognizable logos in the world, a mark that today would proceed from endless market research and hundreds of iterations dreamed up by some savvy corporate-branding agency. The genesis of Ferrari’s leaping black stallion, though, was distinctly more spontaneous, as this fascinating video from the Italian carmaker reveals

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